Wednesday, September 17, 2008

MARKETING MEETS PR! – THURSDAY, September 18, 2008

In Partnership with     

ICG Publicists of Local 600, IATSE

MARKETING MEETS PR! – Special Evening Event

Building out marketing campaigns and promotions are tremendous assets and opportunities that publicists can utilize to help build out their campaigns. Coordinating these efforts with promotions and marketing teams as well as talent is crucial to getting the biggest bang for your buck.  This panel will highlight the different tactics entertainment entities use to maximize exposure and build brand equity while providing lessons learned through the numerous campaigns they have been associated with.  Please join us for this very special evening.

Confirmed Panelists:

Moderator:  Scott Bowles, Reporter, USA Today

-         Rita Drucker, Sr. Vice President, Feature Film Promotions, Fox Theatrical (film)

-         Dorothee Fisher, Partner Marketing, YouTube (online)

-         Andy Perez, Regional Public Relations Manager, Feld Entertainment (Live Events)

-         Ali Vincent, First Female Winner of the Biggest Loser (reality star/talent)

– 6:30 – 7:00 P.M.

Produced by 

Seminars for the Savvy Publicist

Tosha Whitten-Griggs, former Sr. Director, Corporate Communications, BET Networks

Rich Licata, EVP, Corporate Communications, Showtime Networks,


 THURSDAY, September 18, 2008, 7:00-8:30 P.M.

ICG Publicists Conference Room

7755 Sunset Blvd. (3 blocks east of Fairfax), West Hollywood, CA 90046

(There is limited parking behind the building; entrance north off Genesee, as well as off Ogden north of Sunset on the right or street parking)

https://eppsonline.org

THURSDAY, September 18, 2008, 7:00-8:30 P.M.Entertainment Publicists Professional Society

Marilyn Finegold, Admin.Director

info@eppsonline.org

The Entertainment Publicists Professional Society (EPPS) was founded in 1991 by a group of top entertainment marketing and public relations professionals, who recognized the need for an organization that would bring together people from all areas and levels of entertainment publicity to share their expertise, ideas, and exchange information.

Since its inception, EPPS has become one of the industry’s most exciting and respected organizations, with a membership that embraces virtually every area of entertainment.

Membership in EPPS is open to all individuals currently working in marketing, publicity and promotion in the entertainment industry.

The business arenas of EPPS members include broadcast and cable television, home entertainment, motion pictures, music, performing arts, theme parks, digital/online media, sports and many others. Our members hold positions ranging from senior marketing executives and agency owners to junior publicists.

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